The site is necessary for you and you want, that he was good and visited(attended). But what criteria determining a qualitative level of a site? We shall reject aside advertising and belief and we shall leave only the basic axioms which approach for a corporate site. 10 rules are not full list òðåáîâíèé. But, while, we shall stop on them...

1. The maintenance(contents)

The site should contain the information. Probably, you already many times read about it? Then, read once again and ponder - the site should contain the INFORMATION. Because of it(her) users aspire in the Internet. The more the concrete information, the it is easier to collect the big audience of his(its) visitors. A good example of such approach are the information resources containing a plenty of materials of certain subjects, and having own domain name (corresponding ñîäåðæèìîé in him the information), created by firms separately from the corporate sites and domain names. And already advertising and concrete links from him(it) involving users on the "business" site.

2. Registration

Though, there is a saying, that on îä¸æêå meet, I have made this item(point) the second after the information. But it does not mean at all, that registration of a site less important. The first with what begin a rating of a site, is his(its) appearance, and already then draw conclusions, studying contents. The history èìèäæåâîé advertising already exists about 200 years (not at us, certainly), and this much means. A site - the person of firm in the Internet, and on quality of registration will judge you. Except for accurate execution(performance), there is still a set of rules which are necessary for taking into account. There are technical subtleties, for example - weight (size) of graphic files, correctness of application of some technologies. And is more latent: aesthetic value, a creative, correctness and compatibility of color balance, literacy of proportions and prospects on volume and illumination. Plus, is a little psychology - correct associative perception(recognition) of graphic registration, according to subjects of a site and a colour score. Often, this question has the greater value, than it seems at first sight.

3. Structure and convenience of navigation

If value of the information can be compared to a brilliant, design - with his(its) frame (though, sometimes, brilliants are only a part of an ornament) the structure and navigation can be compared to a facet of a stone (the truth, at a facet, the stone loses in weight). The good site is thought carefully over. The user should understand easily structure of a site on his(its) menu, and tools of navigation of a site should be clear. It is good, when navigation takes into account not only sections of a site, but also convenience of job with his(its) each page. The good site should not have "empty" pages with messages on conducting(leading) jobs on filling.

4. Grammar and style in the text

Mistakes, typing errors and bad literary stylistics in the text - are not allowable on a site. Not observance of rules of imposition of the text, selection of fonts and their size - also reduce his(its) rating the user.

5. Updating and updating of contents

That users constantly came back to you, the site should be "alive". Updating of the out-of-date information and updating new should be spent on a regular basis. It is very good, when it is entrusted to the concrete person or collective. Often, it results in regular charges - payment of the qualified expert (web the master) or regular payments for "support" of a site.

6. Qualitative programming

The world is various. And the Internet too. There are various browsers and set of their versions, at users the different sizes of monitors and the different sanction of screens, there are various codings of the text and different fonts. But all this should not hinder between the user and your site. The good site should not contain a superfluous code, and program decisions should work without mistakes.

7. Interactivity

The Internet allows to conduct dialogue in both directions. The user can always address with the request or a question if there are e-mail addresses. And the duly answer will leave good impression about a site and his(its) owners. Various program decisions on your site, can promote increase of interactivity even more.

8. Correct indexation and promotion

The majority of users find the necessary information in search engines and catalogues of links. The good site should contain necessary keywords and the description for search engines, in view of an effective response on search of the user. And the spent advertising company should not use "spam".

9. The accurate attitude(relation) to advertising on a site

I already spoke, that accommodation of banners of advertising systems on a corporate site is as advertising labels from machines of a taxi on 600 Mercedes. It is especially dangerous to bring them in design of pages. In advertising system various banners, both on appearance, and under the maintenance(contents) can turn. There can be a ridiculous situation if near to your trade mark there is an advertising of the competitor or a site of free "maintenance(contents)". At me for memories an example, when our clients have shown color listing (have specially unpacked(have specially printed out) for memory) from a site of their competitor. The place under a banner has been inserted into design of page and the name of firm has been added with a phrase: " here always good girls ". And the colour score of a banner completely coincided with registration of a site.

1. Copyrights

The site using another's materials and design, does not cause approval. Always coordinate with authors the desire to place with itself on a site the liked material. Usually, there are no objections if the source is underlined, the author and ïðîñòàâëåíà the link not his(its) resource. But, in any case, ask the sanction to use and remember, that there is a law on copyrights.

I am to tell the truth, already tired to struggle with this situation. My caricatures wander on all Runet, them even sign an another's domain name. There are rather known sites which use another's jobs, without mentions of their authors, creating themselves good popularity. When to appear time, I shall necessarily prosecute this subjects.

0. Accommodation in the Internet

Accommodation of a site - also very important question. The corporate site or the information resource which is not having the domain name, cannot cause respect. Accommodation of a site on free-of-charge servers - an occasion to reflect on gravity of the company. One more subtlety is a bandwidth of the channel at the host - provider and his(its) remoteness from a potential audience (for example if the server physically is in the USA). All this is poured out in speed of loading of your site. Also, not a unimportant question - convenience and ways of dialogue with service of technical support. And, certainly, the list of services and opportunities (a database, active pages, etc.), quantity(amount) of a given place and the price.