If you want, that your potential clients read texts on your site, you should pay to the maintenance(contents) of a website special attention because the text which prepares for the Web differs from the text in printed editions. It is known, that 79 % the Internet of users look through pages, instead of get a grasp. It means, that we should will take care of that that all of them will read, was useful for them. Do not do(make) mistakes.

Mistake 1. Flash in the beginning of a site

The site should make bright first impression, but not with the help Flash? which is pleasant to many webs - designers, they think what is it abruptly. Actually visitors of a site hate Flash and at once search for the link " To pass(miss) prompt ". Because Flash the roller is an obstacle in a way to reception of that information behind which he has come on a site. The visitor does not know, than the information on your site is better, than on millions others, Flash will rise on a way, and the visitor easily will leave on other site. Forget about Flash, fill a site with the helpful information better.

Mistake 2. No linked headings

In printed newspapers or magazines we all over again dart a glance on a picture and an illustration. In the Internet all not so. Researches have shown, that first of all a web users see heading - scan page literally that the sight has stopped on linked his words. Just for this purpose headings and subtitles serve - they will prompt the user looking through page about what the text, and he should not go deep into the maintenance(contents). It is similar to a brief table of contents of all page! Headings draw attention. The first subtitle should designate a problem from which the visitor has come on your site, the second heading should cry out to him - « Here the decision! ». Thus from headings the reader receives performance about what this page and if he has swallowed this hook, he can return and completely read a content of page.

Mistake 3. A greeting « Welcome to my site »

If your site you simply lose real advantages begins with this phrase. It can appear first and last phrase which will be read by the visitor. Do not overlook, for what the Internet users have come on your site. They were resulted with something, that is necessary for them, instead of you. Find out, that it is necessary for them. Describe on the page of benefit which he will receive, or use emotions. Visitors should know, that they are in good hands or that they have made successful purchase. Gain them. Convince them with the help of the concrete text in which all benefits and advantages are described.

Mistake 4. Absence of keywords in the text

Here all is simple. The Internet users write in search engines keywords and phrases. Searchingengines give out the list of sites corresponding to search. Users are inclined to choose the sites which are taking place in the beginning of the list. Search engines have above in the list sites with corresponding keywords. They find such sites, looking through the text on a web pages. Understandably? Then define(determine), your potential audience will type(collect) what words to find your site. These words need to be used in the text.

Mistake 5. Not enough an empty place

You can direct the sight anywhere. Only if to a sight is where to proceed. Do not litter page with a plenty of unnecessary options or heavy graphic which is for a long time loaded. Use an empty place to lead(carry out) the reader through the text from the beginning up to the end. Remember, that reading from the monitor tires eyes. Reading from the screen on 25 % more slowly, than reading on a paper, therefore is known, that do not strain visitors. Break the information into small portions, use the short sated offers. In one paragraph there should be only one idea. And lists can be used in a plenty, in fact never you will guess, which of them will transform in the magic image of the reader into the buyer. Make the text accessible to fluent viewing.

Mistake 6. The boring text

Your text will collide(face) serious tests. Visitors will not read it(him), yet will not want. Your problem(task) will be in that it is constant something of them to involve and interest. Let to share a secret which to me was told by great expert in marketing Zhozef Shugarman, - the purpose of the text in forcing you to read the first offer. It should force to read the second. Three times the offer should force to read the following and so on.

Know as earlier when there was no fire service, passed buckets with water on a chain? Inhabitants of village during a fire were built in a chain on all street up to a place with water and passed buckets for fire extinguishing. All occured harmoniously, briskly and without delay. When will write the text for a site, imagine this picture. And each offer will conduct you to the following.

Mistake 7. Underestimation of importance of the text

The text on a site describes your goods or service and induces the reader to any actions. But the most valuable in the text is his(its) ability to construct long attitudes(relations) with the reader. Even if you no beside, the text works 24 hours per day, 7 days in a week. The good text is easy, informative, adjusts communication(connection), raises trust and loyalty. The text can penetrate deeply into consciousness of an audience. If you managed to create such text, you should not stick to the reader with phrases about that any more as your product or service is good. The reader will be available to purchase!